Fatal Drop

Creative idea

We all live music, yes, on the same BPM with it. So when an epic drop comes in a track, you feel your heart actually misses a beat. Although none of them should be fatal. This summer dozens of DJs are hacking their forthcoming mixtapes to demonstrate the feeling of killing music before time. The math is easy: if you overdo, the Fatal Drop kicks in, and you don’t hear the end of the set. Does it worth? Listen to it: absolutely not.

Brand name: MTV
Advertiser / client: Viacom Hungary
Product / service: MTV
Campaign name: Fatal Drop
Agency network: VML
Agency: Y&R Budapest
Additional company: N/A
Executive creative director: Jaime Mandelbaum
Creative director: Laszlo Falvay
Art director: Akos Komlovszky
Copywriter: Zsofia Erdei
Designer: Virag Szorenyi
Account director (agency): Zsofia Wagner
Managing director: Laszlo Aczel
Strategic planner / strategist: Klara Jokai
Agency producer: Agnes Nagy
Additional company: Hargitta Csik Laura Hajdu