DIMES Look at the 90's

Creative idea

DİMES cooperated with Spotify to revive 90s spirit with the re-launch of its classic brown bottles. DIMES account and three lists full of 90s Turkish Pop songs was created on Spotify. A microsite named 90larabaskabak.com was created for users to access the playlists. With microsite, users were asked to connect their Spotify accounts. After the sync, users were matched with a playlist based on their listening history with Spotify API technology. Several ad models used to announce the campaign as audio, mobile overlay, leaderboard in addition to the masthead area with the highest visibility on Spotify's homepage.

Brand name: DIMES
Advertiser / client: DIMES
Product / service: Spotify and microsite
Campaign name: DIMES / Look at the 90's
Agency network: INDEPENDENT AGENCY
Agency: AdColony Turkey
Additional company: DIMES
Web address: http://www.90larabaskabak.com/#
Account director (agency): Yiğit Aydın
Managing director: Duygu Süleymanoğlu
Strategic planner / strategist: Efe Danışman
Film production: Arda Bentürküm
Digital strategist: Ezgi Özyıldırım