Touching Masterpieces

Creative idea

‘Touching Masterpieces’ from NeuroDigital, demonstrated the amazing potential of Virtual Reality haptics. The ‘Touching Masterpieces’ Virtual Reality experience launched at Prague’s National Gallery gave the blind a remarkable experience – to ‘see’, through Virtual Touch, iconic sculptural masterpieces they have never seen, or touched before. This intimate encounter with visual arts opened up a new era of digital accessibility for blind and visually impaired people. NeuroDigital’s message about digital accessibility continues spreading across mainstream and viral media globally, and has started a debate amongst the public and tech leaders about how much more Virtual Reality and technology can offer humanity.

Brand name: NeuroDigital
Advertiser / client: NeuroDigital
Product / service: Avatar Haptic Gloves
Campaign name: Touching Masterpieces
Agency network: GEOMETRY GLOBAL
Agency: Geometry Prague
Additional company: Geometry Prague
Web address: https://touchingmasterpieces.com
Creative director: CD Julia Dovlatova ACD Lluis Rotger
Art director: Andrei Didyk, Carlos Baer
Copywriter: Kai Granaas
Account director (agency): Jan Dvorak
Client account director: Iva Welker
Managing director: Martin Pesta
Pr director: Miroslav Popel
Film production: Telegram Films
Director: Carlos Baer
Agency producer: Vendula Malochova