Touching Masterpieces

Entry code: E59003GD18Agency: Geometry PragueAdvertiser / client: NeuroDigital
Group: E Digital & mobile, E43 Mobile content

Creative idea

‘Touching Masterpieces’ from NeuroDigital, demonstrated the amazing potential of Virtual Reality haptics. The ‘Touching Masterpieces’ Virtual Reality experience launched at Prague’s National Gallery gave the blind a remarkable experience – to ‘see’, through Virtual Touch, iconic sculptural masterpieces they have never seen, or touched before. This intimate encounter with visual arts opened up a new era of digital accessibility for blind and visually impaired people. NeuroDigital’s message about digital accessibility continues spreading across mainstream and viral media globally, and has started a debate amongst the public and tech leaders about how much more Virtual Reality and technology can offer humanity.

  • Brand name: NeuroDigital
  • Advertiser / client: NeuroDigital
  • Product / service: Avatar Haptic Gloves
  • Campaign name: Touching Masterpieces
  • Agency network: GEOMETRY GLOBAL
  • Agency: Geometry Prague
  • Additional company: Geometry Prague
  • Web address: https://touchingmasterpieces.com
  • Creative director: CD Julia Dovlatova ACD Lluis Rotger
  • Art director: Andrei Didyk, Carlos Baer
  • Copywriter: Kai Granaas
  • Account director (agency): Jan Dvorak
  • Client account director: Iva Welker
  • Managing director: Martin Pesta
  • Pr director: Miroslav Popel
  • Film production: Telegram Films
  • Director: Carlos Baer
  • Agency producer: Vendula Malochova