SHOWCASE

Touching Masterpieces

Awards: Grand Prix
Entry code: E59003GD18
Agency: NeuroDigital
Advertiser / client: Geometry Prague
Group: E Digital & mobile, E43 Mobile content

Creative idea

‘Touching Masterpieces’ from NeuroDigital, demonstrated the amazing potential of Virtual Reality haptics. The ‘Touching Masterpieces’ Virtual Reality experience launched at Prague’s National Gallery gave the blind a remarkable experience – to ‘see’, through Virtual Touch, iconic sculptural masterpieces they have never seen, or touched before. This intimate encounter with visual arts opened up a new era of digital accessibility for blind and visually impaired people. NeuroDigital’s message about digital accessibility continues spreading across mainstream and viral media globally, and has started a debate amongst the public and tech leaders about how much more Virtual Reality and technology can offer humanity.

Brand name: NeuroDigital
Advertiser / client: NeuroDigital
Product / service: Avatar Haptic Gloves
Campaign name: Touching Masterpieces
Agency network: GEOMETRY GLOBAL
Agency: Geometry Prague
Additional company: Geometry Prague
Web address: https://touchingmasterpieces.com
Creative director: CD Julia Dovlatova ACD Lluis Rotger
Art director: Andrei Didyk, Carlos Baer
Copywriter: Kai Granaas
Account director (agency): Jan Dvorak
Client account director: Iva Welker
Managing director: Martin Pesta
Pr director: Miroslav Popel
Film production: Telegram Films
Director: Carlos Baer
Agency producer: Vendula Malochova

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