Touching Masterpieces

Agency: Geometry PragueAdvertiser / client: NeuroDigitalGroup: E Digital & mobile

Creative idea

‘Touching Masterpieces’ from NeuroDigital, demonstrated the amazing potential of Virtual Reality haptics. The ‘Touching Masterpieces’ Virtual Reality experience launched at Prague’s National Gallery gave the blind a remarkable experience – to ‘see’, through Virtual Touch, iconic sculptural masterpieces they have never seen, or touched before. This intimate encounter with visual arts opened up a new era of digital accessibility for blind and visually impaired people. NeuroDigital’s message about digital accessibility continues spreading across mainstream and viral media globally, and has started a debate amongst the public and tech leaders about how much more Virtual Reality and technology can offer humanity.

  • Brand name: NeuroDigital
  • Advertiser / client: NeuroDigital
  • Product / service: Avatar Haptic Gloves
  • Campaign name: Touching Masterpieces
  • Agency network: GEOMETRY GLOBAL
  • Agency: Geometry Prague
  • Additional company: Geometry Prague
  • Web address: https://touchingmasterpieces.com
  • Creative director: CD Julia Dovlatova ACD Lluis Rotger
  • Art director: Andrei Didyk, Carlos Baer
  • Copywriter: Kai Granaas
  • Account director (agency): Jan Dvorak
  • Client account director: Iva Welker
  • Managing director: Martin Pesta
  • Pr director: Miroslav Popel
  • Film production: Telegram Films
  • Director: Carlos Baer
  • Agency producer: Vendula Malochova