SEEN

Creative idea

Coca-Cola wanted to reconnect with Gen Z through an innovative original series streamed on its own mobile entertainment app - WOAH. In order to do that, we took one of the biggest digital fears of this generation and built a mobile series around it. We created SEEN – an immersive entertainment series inspired by every teen’s fear of receiving a “seen” in a text conversation. Each of the eight vertical episodes immersed viewers inside the chats of Alex, Ella, Jake and Nina and turned them into real digital voyeurs for the chats of these four characters.

Brand name: COCA-COLA
Advertiser / client: COCA-COLA SERVICES S.A.
Product / service: COCA-COLA
Campaign name: SEEN
Agency network: MCCANN WORLDGROUP
Agency: MCCANN BUCHAREST
Additional company: MRM // MCCANN ROMANIA, UM ROMANIA, MCCANN PR
Production company: Studioset
Executive creative director: Catalin Dobre, Ioana Filip
Creative director: Simona Suman
Art director: Miruna Macri, Raluca Circo, Corina Ionita
Copywriter: Mihai Vasile, Sandra Bold
Account director (agency): Ionela Buta, Oana Grasu, Andreea Sofrone, Ruxandra Florescu, Bogdana Voican
Client account director: Andrei Ungureanu, Camilla Zanaria, Paloma Azulay
Media director: Dana Chitrusca, Andreea Gavrilescu, Cristian Ene, Ramona Radu
Pr director: Carmen Bistrian, Lavinia Chican, Mihaela Dumitrascu, Simona Simon, Maria Iordache, Simona Ionesti
Photographer: Bogdan Orcula, Bogdan Jugureanu, Silviana Bocioaga
Illustrator: Ioana Danila, Ovidiu Dimitriade, Dan Stratulat, Bogdan Sturza
Film production: Studioset
Director: Damian Groves
Director of photography: Eduard Parvu
Agency producer: Tiberiu Munteanu, Alexandru Platon, Oana Ioan
Post production: Frames Studio
Post production producer: Dan Mateescu
Additional company: Laura Catruc, Abigail Hays, Gabriel Picu, Valentin Popescu, Iara Van Kline