Helen Marlen

Creative idea

Helen Marlen is a premium retail. They sell designer clothes that have an outstanding quality and aesthetic value. We realized that Helen Marlen does not sell fashion, they sell the beauty and individuality. So we crafted the essence of the brand: This is beautiful. We made a discharge between the letters in the logo to convey an intention to stretch every beautiful moment. The discharge in the logo has become dynamic — now it is changing with the format. The digital principle highlights that beauty is fleeting, and we strive to capture it and share these beautiful moments.

Brand name: Helen Marlen
Advertiser / client: Helen Marlen Group
Product / service: Fashion Retail
Campaign name: Helen Marlen Rebranding
Agency network: INDEPENDENT AGENCY
Agency: Madcats Agency, Kyiv
Art director: Vik Vatamaniuk
Copywriter: Alisa Revnova
Designer: Veronika Syniavska, Maria Kotemako
Strategic planner / strategist: Alexander Solonko, Gleb Petrov, Anton Solonko
Additional company: Motion Designer: Emile Gorodetsky