Fedora Pet Nat

Creative idea

House of indeginous wines Fedora has started making Pet Nat wine (Petillant Naturele), which is created with solely natural fermentation, giving it a distinctive opaque texture. The trick is, it is only ready to be consumed when it goes completely clear. This gave as un insight into packaging design. Whoever wants to see if Pet Nat is transparent enough, one just has to look into sailor's eye – if the mermaid on the other side is detected, wine can be opened. In other case, few days of waiting are still ahead.

Brand name: Fedora
Advertiser / client: Fedora d.o.o.
Product / service: Pet Nat
Campaign name: Fedora Pet Nat
Agency network: INDEPENDENT AGENCY
Agency: Pristop, Ljubljana
Production company: Primož Korošec
Web address: https://fedorawines.com/en/pet-nat/
Creative director: Matija Kocbek
Art director: Matija Kocbek
Copywriter: Peter Zabret
Designer: Barbara Podlogar
Account director (agency): Damjana Grošelj
Illustrator: Matija Kocbek
Additional company: Client project team member: Valter Kobal, Mojca Tiršek