Coca-Cola Love is always the right way!

Creative idea

Coca-Cola is the first brand that took a meaningful role by supporting, raising its voice and taking a stand for the LGBTQ people in North Macedonia, on the first ever organized Pride march held in Skopje, 29 June, 2019. To say someone is “obraten' (meaning wrong; other way around; reversed etc.) is offensive term often used to etiquette LGBTQ people. We use this insight to deliver a powerful message that love cannot be „wrong” or” the other way around”. Launching a PRIDE-dedicated limited edition bottle with a special label and a reversed logo.

Brand name: Coca-Cola
Advertiser / client: The Coca-Cola Company
Product / service: Coca-Cola
Campaign name: Coca-Cola Pride
Agency network: MCCANN WORLDGROUP
Agency: McCann Skopje
Creative director: Vladimir Simic
Art director: Boban Milanovic
Copywriter: Bojan Dodevski
Account director (agency): Lara Casule Gonev
Client account director: Biljana Petrova
Managing director: Jelena Arsovska
Strategic planner / strategist: Irina Maja -Stojanovic
Senior planner: Irina Maja -Stojanovic
Digital creative: Boban Milanovic
Event production: Aleksandra Mekamova
Additional company: Case video: Đorđe Markovic