TELE2 4G MUSIC

Creative idea

Have you ever wondered what does the internet data sound like? Tele2 is the most popular 4G internet provider in Lithuania. To show that the reason behind network’s popularity is high quality and innovations, we created a unique installation, which plays music when people use Tele2 4G internet. In this installation every individual connection to 4G network became a sound of music. The installation was opened for public in modern art gallery in Vilnius, creating impressive fusion between digital and real words.

Brand name: TELE2
Advertiser / client: TELE2 Lithuania
Product / service: 4G Internet
Campaign name: TELE2 4G MUSIC
Agency network: OGILVY
Agency: Adell Taivas Ogilvy, Vilnius
Additional company: TELE2 Lithuania
Production company: Some Films
Creative director: Dominykas Žilėnas, Tomas Karpavičius, Dovilė Filmanavičiūtė
Art director: Justinas Kiaulekis
Copywriter: Kazimiera Petkevičiūtė
Account director (agency): Gintė Ramanauskaitė
Client account director: Lukas Mulevičius
Film production: Olga Radčenko, Ieva Javaitytė
Music: Andrius Šarapovas
Post production: Some Films
Post production producer: Olga Radčenko, Ieva Javaitytė
Additional company: Andrius Šarapovas, Art direction & design