Telekom Senior Gamer Club

Creative idea

Telekom’s communication platform is #NOW, meaning that the digital future is here for all. BUT – some people are left out. It’s always generation Y. No-one talks to the elderly. We used gaming to encourage old people to become digital and connect – among others with their own grand-children. Two Gen Y vloggers teamed up with a 74-year-old Hungarian Youtuber (auntie Jolcsi): in a tiny town in a remote corner of Hungary they transformed a SENIOR CLUB – INTO A SENIOR GAMER CLUB!!!! They all went to a Gaming Convention and noone believed their eyes. Digital is fun and nobody is left out.

Brand name: Telekom
Advertiser / client: Telekom Hungary
Product / service: Telekom Hungary
Campaign name: Telekom Senior Gamer Club
Agency network: INDEPENDENT AGENCY
Agency: Uniomedia Budapest
Additional company: Film Fabriq
Production company: Film Fabriq
Creative director: Domokos Pálfai
Copywriter: Mechiat Zina
Account director (agency): Hedvig Szabó
Managing director: Zsófia Balatoni
Strategic planner / strategist: Daniel Búzási
Director: Dorka Ócsai
Agency producer: Dávid Mesterházi
Digital strategist: Ágota Kiss