Bringing Malevich home

Creative idea

The airport in Boryspil is the major gateway to Ukraine. There were plans to name it after Kazimir Malevich – famous artist and the founder of Suprematism. However this decision generated a huge public discussion. Majority of Ukrainians had little idea that Malevich was related to Ukraine. We decided to use aircraft as a media channel to tell the Ukrainian and foreign passengers that Malevich was born and raised in Ukraine. We collaborated with Ukraine International Airlines and designed a safety film in the style of Suprematism inspired by artworks of Malevich. Now every passenger travelling with UIA long-haul flights knows that Malevich was born and raised in Ukraine.

Brand name: Ukraine International Airlines
Advertiser / client: Ukraine International Airlines
Product / service: Airlines
Campaign name: Bringing Malevich home
Agency network: HAVAS
Agency: Havas Kyiv
Additional company: mokastdio
Production company: mokastdio
Executive creative director: Kseniya Morozova
Creative director: Yurii Babynets
Art director: Artem Gusev
Copywriter: Maria Korotkievich
Client account director: Irina Lermann
Illustrator: Yuriy Motrych
Film production: mokastdio