Grand Black'n'Easy Kolegende

Creative idea

Acting on the INSIGHT that in Serbia, work usually causes negative emotions, we created series of online videos and prize contest in order to celebrate COLLEGUES, the ones who lighten up our every day at work and position Grand Black 'n' Easy as an ideal coffee for OFFICE occasion. Video serial KOLEGENDE „10 TYPES OF PEOPLE IN THE OFFICE“ celebrated different office characters we all know and love. This online campaign supported online prize contest and created great engagement and UGC. People have recognized themselves and their loved ones in our characters and connected with funny and emotional office situations.

Brand name: Grand Black'n'Easy
Advertiser / client: Grand Prom d.o.o.
Product / service: Coffee
Campaign name: Grand Black'n'Easy Kolegende
Agency network: INDEPENDENT AGENCY
Agency: Executive Group, Belgrade
Additional company: Grand Prom d.o.o.
Production company: Noir Multimedia
Copywriter: Matija Medenica
Account director (agency): Andrej Gamser
Client account director: Jovana Kovacevic
Managing director: Darko Matijasevic
Director: Nemanja Maras
Director of photography: Nemanja Maras
Screenwriter: Jovana Kovacevic/Matija Medenica
Agency producer: Jovana Kovacevic
Post production: Milan Subotic
Post production producer: Nemanja Maras
Digital strategist: Jovana Kovacevic
Digital creative: Miljana Gasic/Ksenija Vukotic
Additional company: Sound design: Milos Mijailovic