I AM NOT ROBOT

Creative idea

The security method used for distinguishing reactions of computerized robots from behavioral patterns of humans in web environments, namely Captcha, can also determine whether a user is a robot or not in the real world, as well. The project developed for raising awareness of ever-increasing violence incidents against animals is announced to the consumers through Vestel's website. On the website they are redirected to after the Captcha, users can add the Captcha code to their own websites as they wish. The aim is to create awareness both through #IamNotaRobot (#BenRobotDegilim) hashtag and through the Captcha added to the web sites.

Brand name: Vestel
Advertiser / client: Vestel
Product / service: White Goods
Campaign name: I AM NOT ROBOT
Agency network: HAVAS
Agency: Havas İstanbul
Additional company: Havas Worldwide
Web address: http://robotdegilim.com/
Executive creative director: Ergin Binyildiz
Creative director: Yavuzhan Gel
Art director: Murat Hersan, Erturk Duzel, Hasan Yildirim, Ahmet Husrev Sefer
Copywriter: Benan Aka
Designer: Alper Bayrakli, Guner Selamoglu, Batuhan Goksu
Account director (agency): Birol Ecevit
Client account director: Tunc Berkman, Feza Turuncoglu Erim
Agency producer: Volkan Alkan, Sila Salgin
Digital strategist: Mustafa Bulek
Additional company: Osman Zeren, Burak Bolat - Social Media Specialist Ozge Asan - Account Executive Client; Cemre Aytunc Dinler Mertcan Unluer Isil Saglam Ozgecan Akbulut Selim Celebi Sametcan Ozturk