THE ONLY TACO BELL ON A 1208 KM RADIUS
Creative idea
In 2017 Taco Bell launched in Bucharest. By advertising in Budapest, Prague and Vienna. Why? Romanians are usually the last ones to enjoy big brands. To bring back the pride to Romanians, we brought the envy to their neighbors. Introducing THE ONLY TACO BELL ON A 1208 KM RADIUS. Vienna? Taco Bell is 2 hours away. By plane. Prague? Take the first exit on the highway and keep going. Budapest? 8 hours away by car. Reactions were quick to come. Both local and foreign media covered our story. And people showed up in record numbers at the launch.
Brand name: TACO BELL
Advertiser / client: TACO BELL / CALIFORNIA FRESH FLAVORS
Product / service: FOOD/QUICK SERVICE RESTAURANT
Campaign name: THE ONLY TACO BELL ON A 1208 KM RADIUS
Agency network: MCCANN WORLDGROUP
Agency: MCCANN BUCHAREST
Additional company: MRM//MCCANN BUCHAREST, UM ROMANIA, GOLIN ROMANIA
Production company: Studioset
Web address: http://www.taco-bell.ro/
Executive creative director: Catalin Dobre
Creative director: Costin Bogdan, Arpad Rezi
Art director: Radu Rebei
Copywriter: Paula Ionescu, Andrei Mihailescu
Designer: Silviu Filipovici, Claudiu Constantin
Account director (agency): Carmen Marin, Ionela Vacaru, Ermina Burciu
Client account director: Monica Eftimie, Andreea Boala, Tina Cretu, Cosmin Canteri, Claudia Porojan
Media director: Victor Croitoru, Alina Vasile, Daniela Ochesel, Sandina Crisiarcu, Cristian Ene, Anca Popescu
Strategic planner / strategist: Dimitris Tsoutsos, Bianca Troncea
Pr director: Marina Constanda
Illustrator: Andy Sinboy, Arpad Rezi
Film production: Studioset
Agency producer: Tiberiu Munteanu, Alexandru Platon
Post production: Simona Macarie
Digital production: Dany Manea
Digital strategist: Ioana Filip, Mihai Vasile, Raluca Circo
Event production: Marina Constanda, Mihai Stanciu, Bianca Stoica
Additional company: Carmen Bistrian, Creative Excellence Manager
Vali Rusu, Head Of Dtp Mccann Bucharest
Petre Bruma, Head Of Production Mccann Bucharest
Ruxandra Florescu, Account Executive Mrm // Mccann Romania
Oana Grasu, Account Director Mrm // Mccann Romania
