NISSAN LEAF - CONQUER THE FUTURE

Creative idea

When imagining the next generation of electric vehicles potential buyers and fans are actually dreaming of experiencing the future of driving. So, for the launch of the new Nissan LEAF we invited them to dive into another dimension and conquer the future in this new electric vehicle. We put a regular, production model LEAF in a big dark space in a shopping mall. Captured its engine control unit signals and used the steering and pedaling inputs to control an interactive projected environment that was surrounding the car. It felt like cruising in a 3D futuristic space.

Brand name: NISSAN
Advertiser / client: RENAULT NISSAN BULGARIA
Product / service: NISSAN LEAF
Campaign name: NISSAN LEAF - CONQUER THE FUTURE
Agency network: PUBLICIS
Agency: DIGITAS SOFIA
Additional company: SENSELAB
Production company: SENSELAB
Web address: https://www.facebook.com/nissan.bg/videos/597885530626512/
Executive creative director: IVAYLO BOTUSHANOV
Creative director: IVAYLO BOTUSHANOV
Art director: HRISTO GURTSOV
Copywriter: STELA NIKOLOVA, KALINA LINKOVA
Designer: HRISTO GURTSOV
Client account director: DANIEL IVANOV
Photographer: VIKTOR IVANOV
Film production: VIKTOR IVANOV
Director: VIKTOR IVANOV
Director of photography: VIKTOR IVANOV
Agency producer: ZHELYO IVANOV
Digital production: SENSELAB
Event production: SENSELAB, PUBLICIS DIALOG
Additional company: EXPERIENCE DESIGN & LEAD CREATIVE: ZHELYO IVANOV, TECHNICAL DIRECTOR: ATANAS DINCHEV, INTERACTIVE DEVELOPMENT: PETKO TANCHEV, ROBOTEV, CAR-COMPUTER INTERFACE: SIMEON YANCHEV, ACCOUNT MANAGER: SEVDA GRANCHAROVA, ACCOUNT EXECUTIVE: PLAMENA MARINOVA