A beer called Goal?

Creative idea

During the World Cup the public’s attention is turned to football and the competition between beer brands is brutal. Our objective was to make Natakhtari Beer stand out and make the whole country shout its name. Since we couldn’t force fans to scream the word “Natakhtari”, we simply changed our name to what people screamed the most – the word “Goal!” This way we turned all football fans into our product ambassadors. To associate “Goal” with a real goal, we made a series of similar musical commercials with goal celebrations turned into popular songs, that echoed through the social media channels

Brand name: Goal - Natakhtari Beer
Advertiser / client: Natakhtari Brewery
Product / service: Beer
Campaign name: A beer called Goal?
Agency network: INDEPENDENT AGENCY
Agency: Leavingstone, Tbilisi
Additional company: Fourk Group
Executive creative director: Levan Lepsveridze
Creative director: Giorgi Avaliani
Art director: Sophia Antidze
Copywriter: Beqa Adamashvili, Nino Bitsadze
Designer: Kakha Kakhadze, Anuki Koniashvili, Mariam Epitashvili, Akaki Razmadze, Tako Tuashvili
Account director (agency): Natia Gogia, Anno Maisuradze, Lika Chogovadze
Strategic planner / strategist: Nino Kuprashvili
Director: Melaval Adamianadze
Director of photography: Sandro Darakhvelidze
Music: Post Red Audio
Agency producer: Meli Bagdavadze
Post production producer: Nanuka Chkhaidze
Event production: Polina Rudchik, Sandro Nadareishvili
Additional company: Line Producer: Tamta Navrozashvili Costume Design: Fourk Group Set Decorators: Erekle Tsintsadze, Dimitri Arsanis Make-Up: Veriko Bedeladze Casting: Tamta Navrozashvili CGI Artist: Levan Lapachi Color Grader: Niko Tarielashvili