KFL

Creative idea

When introducing new flavors of cans and 0.5 liter bottles, Kofola stood before the challenge: 'How to reach a generation that is completely different than any previous generation?' Therefore, we created a unique language tailored to teenagers. The name of the brand was shortened to KFL, the heroes of our campaign were named SQRRL and Leoprd and we began to shorten words everywhere, even in TV spot showing their lives.

Brand name: Kofola
Advertiser / client: Kofola ČeskoSlovensko a. s.
Product / service: Kofola
Campaign name: KFL
Agency network: GREY
Agency: WMC GREY Prague
Additional company: WMC GREY Prague
Creative director: David Suda
Art director: Roman Hynek
Copywriter: Ondřej Zvolský, Martin Skalický
Designer: Radek Pleha, Josef Plíhal
Director: Calum Ferguson