Cofidis Wild Bicycle Herd

Creative idea

Cofidis has one of the best personal loan offer in Hungary but not allowed to say it in its communication according to strict regulations. We created a new platform based on the buzzword: Unbelievable An unreal, absurd story and a Cofidis offer are presented, followed by the comment: only one of them is true. This is how the legend of the rural unicorn, the invisible dad, the timetraveller schoolboy and the family hybernator were born. Cofidis wanted to advertise their fast loan and the Tour de Hongrie sponsorship at the same time. We had a wild idea…

Brand name: Cofidis
Advertiser / client: Cofidis Hungary
Product / service: personal loan
Campaign name: Unbelievable Cofidis offers
Agency network: INDEPENDENT AGENCY
Agency: Spice Communication Budapest
Production company: TheLab3
Creative director: Kazi Herpay
Art director: Laszlo Szabolcsi, Livia Tulok
Copywriter: Kornel Balazs, Tamas Hlavaty
Account director (agency): Ibolya Deres
Managing director: Gergely Naray-Kovacs
Strategic planner / strategist: Istvan Simonics
Director: Mark Kostyal
Director of photography: Mark Kostyal
Post production: Daniel Gazsy
Post production producer: Daniel Simon
Additional company: Andras Jeli, production designer