We all have secret wishes

Creative idea

The communication campaign for Loto is based on a simple and sincere insight into the thinking of people. Regardless of how satisfied we are with our lives, we all have our own secret wishes. And with the help of Loto, we can fulfill practically all wishes. This universally comprehensible message is expressed in a new campaign for Loto through a cute story of a friendly hero.

Brand name: Loto
Advertiser / client: Loterija Slovenije
Product / service: Lotery
Campaign name: We all have secret wishes
Agency network: TBWA\
Agency: Luna \TBWA
Additional company: /
Production company: Kinomotel
Executive creative director: Janez Rakušček
Art director: Matt Penko
Copywriter: Vlasta Merc
Account director (agency): Martin Stariha
Client account director: Aneta Bec
Director: Gregor Vesel
Director of photography: Ciril Jazbec