Flaws Always Win

Creative idea

This is the story of a boy and a girl who meet and fall in love right after they both choose to get rid of their very obvious flaws. In a short-movie we discover that, eventually, our flaws will always be stronger than any of our attempts to hide them. So why not embrace, enjoy them and keep the world as it’s meant to be: beautifully flawed?

Brand name: Diesel
Advertiser / client: Diesel
Product / service: Product
Campaign name: Flaws Always Win
Agency network: PUBLICIS
Agency: Publicis Italy, Milan
Additional company: Not applicable
Production company: Division
Executive creative director: Bruno Bertelli; Cristiana Boccassini
Creative director: Milos Obradovic; Mihnea Gheorghiu
Art director: Alice Teruzzi
Copywriter: Francesca Ferracini
Account director (agency): Barbara Pusca
Strategic planner / strategist: Noa Dekel; Monica Radulescu
Senior planner: Bela Ziemann
Director: Francois Rousselet
Director of photography: Simon Chaudoir
Agency producer: Silvia Cattaneo
Post production: MPC London
Additional company: Eddy Guimaraes, Vinicius Dalvi - Associate Creative Directors; Simone Di Laus - Creative Supervisor; Filippo D'Andrea, Camila Poli - Account team.