Roadtrip

Creative idea

Using two local celebrities, a Czech gold-winning Olympian and a Slovakian pop-star, we created the quintessential Czech/Slovak summer roadtrip. Missing any typical american shine, and filled with local insights for the region, for the first time we positioned Coke as a relatable brand for CEE teens, and not as an unreachable hollywood dream.

Brand name: Coca-Cola
Advertiser / client: Coca-Cola Czech Republic
Product / service: Drinks
Campaign name: Roadtrip
Agency network: McCann
Agency: McCann Prague
Additional company: -
Production company: Bistro Films
Executive creative director: Razvan Capanescu
Creative director: Jan Benda, Joseph Martin
Art director: Martin Kraus
Copywriter: Jan Benda
Account director (agency): Martin Petrasek, Patrik Rymes
Client account director: Michal Blasko
Film production: John Daczicky
Director: Marek Partys
Director of photography: Dusan Husar
Additional company: Account Manager: Nikola Palasova