Staropramen

Creative idea

2017 was a breakthrough year for Staropramen. The brand was re-launched with strong focus on quality perception. Authentic and unique brand story was brought back to life to remind consumers what the brand is about: beer, man, pub and Smíchov – the place of origin of the brand. The Staropramen beer is brewed in the heart of Prague (Smíchov) by Czech people for Czech people for nearly 150 years. But in Smíchov, they do it their own way. And always stand together. Since the beginning of times.

Brand name: Staropramen
Advertiser / client: Molson Coors
Product / service: Beer
Campaign name: Neighbourhood
Agency network: INDEPENDENT AGENCY
Agency: Future Bakery, Prague, Czech Republic
Additional company: CREATIVE EMBASSY s.r.o.
Production company: CREATIVE EMBASSY s.r.o.
Creative director: Karel Špindler
Director: Wolfberg
Director of photography: Dušan Husar
Post production: PFX