The Accessibility Project

Creative idea

The accessibility project- making e-commerce content accessible to all. As e-commerce becomes an increasingly popular way to shop, the issue of accessibility has become more relevant. In terms of UX, many sites are either inaccessible to those with visual, hearing or mobile disabilities, or require ‘switching’ to compromised specially made versions. These create an unnecessary division between UX for normal’ and ‘disabled’ people. In partnership with P&G, we created an accessible design template equally usable and aesthetically appealing for people with and without visual disabilities. The file was released as an open source file, free to be used by all.

Brand name: Ambi Pur
Advertiser / client: Procter & Gamble
Product / service: Air Freshener
Campaign name: The Accessibility Project
Agency network: PUBLICIS
Agency: Saatchi & Saatchi IS Poland
Additional company: Saatchi & Saatchi IS Poland
Web address: https://github.com/AccessibilityProject/
Executive creative director: Kamil Majewski
Creative director: Patrycja Lukjanow
Designer: eCommerce Design Director: Rafał Bauer. Design: Agata Strug, Sebastian Łuba, Fabiola Nawrocka, Katarzyna Kruszewska, Rafał Bauer
Client account director: Gergely Tóth
Director of photography: Kajetan Kasprowicz
Additional company: eCommerce Design Director: Rafał Bauer Development: Joanna Hornung, Michał Duda Client Service: Ewa Kociumbas, Agata Zaczkowska Case Film Production: Andrzej Lasocki, Michał Mierzejewski, Łukasz Cuprzyński