Decathlon Job Ad

Campaign idea

Decathlon’s mission is to make people passionate about sports. And to be good at it, their employees should also be keen on sports. The problem: the ordinary job interview is focused more on talking than on proving your excitement in sports. That is why Decathlon challenged those who are ready to demonstrate their passion. „Job ad“ is an exercise bike modification that provides a job recommendation just because you love sports – it registers each meter you rode and turns it into a job recommendation letter printed in real time. To print the complete recommendation one has to ride 3.3 kilometers.

Brand name: Decathlon
Advertiser / client: Decathlon Bulgaria
Product / service: recruitment campaign sports retail
Campaign name: Decathlon Job Ad
Agency network: INDEPENDENT AGENCY
Agency: All Channels Communication, Sofia
Executive creative director: Marin Kostov - Muro
Creative director: Petar Kesserdziev
Art director: Erkan Giymukchiev
Copywriter: Alexnder Artakov
Account director (agency): Sanya Stefanova
Media director: Gergana Petrova
Managing director: Emiliya Stefanova
Director of photography: Anton Shavlyov