Read a minute

Campaign idea

In our hyper-fast digital world we consume images instead of letters. Nowadays we don’t have patience to read long literature. When Bookline asked us to help them make reading popular again, we found the perfect piece: the new edition of the One-Minute-stories by István Örkény. We published it differently at the movies, at party places and on Instagram where youngsters usually consume visual content. Each one-minute story was sliced into words and every word was screened as a picture. The stories generated almost 100.000 minutes reading time and inspired bloggers, influencers to share it with their own audience.

Brand name: Bookline
Advertiser / client: Libri-Bookline
Product / service: Online Bookshop
Campaign name: Read a minute
Agency network: INDEPENDENT AGENCY
Agency: BOLD Budapest
Additional company: -
Web address: https://bookline.hu/news/news.action?id=21367
Executive creative director: Péter Tordai
Creative director: Éva Juhász
Art director: Richárd Fülöp
Copywriter: Bence Bán
Account director (agency): Ágnes Urbán
Strategic planner / strategist: Head of Strategy: Tihamér Tóth
Illustrator: Richárd Fülöp
Agency producer: Réka Valkai