innogy e-Car Sharing

Campaign idea

innogy e-Car Sharing is a pilot service of the first, fully electric car sharing in Warsaw. Main goal was to promote electric cars and encourage residents of the capital to use an alternative form of transport, as well as to enable testing of the 4 most popular electric car models. In the campaign we used selected key media as well as company’s website and social media channels. We emphasized the aspects of environmental protection, comfort of using electric cars and also love and passion for motorization through cooperation with the most innovative brands operating on the market.

Brand name: innogy e-Car Sharing
Advertiser / client: innogy Polska
Product / service: innogy e-Car Sharing
Campaign name: innogy e-Car Sharing
Agency network: PUBLICIS
Agency: MSLGROUP, Warsaw
Additional company: innogy Polska
Executive creative director: Kamil Nowakowski
Creative director: Łukasz Krokos
Copywriter: Irena Sękal
Account director (agency): Marcin Obersztyn
Client account director: Aleksandra Smolarska
Pr director: Aleksandra Smolarska
Film production: Kadr – Jakub Ceran
Post production: Łukasz Krokos
Event production: Adrianna Maron