REAL LIFE TESTS

Campaign idea

While all mobile operators try to claim “best network”, Vodafone wanted to demonstrate it. “Real life tests” is a long term platform that aims to prove key network features by connecting people in extreme conditions with the entire country. The most remote shepherd became an internet celebrity; two lonely grannies transformed their apartment into a pop-up diner; forgotten UNESCO human treasures got their own live talk-show online. In 2017, the whole country got to race Romania’s top rally pilot in real time through a mobile game. Vodafone claimed #1 network each year with a historical differentiation of 71.4% in innovation.

Brand name: VODAFONE
Advertiser / client: VODAFONE ROMANIA
Product / service: TELECOMMUNICATIONS
Campaign name: REAL LIFE TESTS
Agency network: MCCANN WORLDGROUP
Agency: MCCANN BUCHAREST
Additional company: WAVEMAKERS
Executive creative director: Catalin Dobre
Creative director: Ruxandra Papuc
Art director: Daniel Strugariu
Account director (agency): Doina Ionescu, Andreea Spilca, Carmen Marin, Diana Patriche
Client account director: Laura Barbu, Romina Tazlaoanu, Nicoleta Maican, Iuliana Maratu
Senior planner: Diana Ceausu, Bianca Troncea
Agency producer: Tiberiu Munteanu, Alexandru Platon, Alex Ionescu