Block Wish

Campaign idea

Alepa is a convenience store chain in Finland. They were running behind competition on how people saw their store selection and how the selection fit the surrounding neighbourhood. People felt that they could not get their voice heard. To fix this we built a hyper local digital initiative called 'Block Wish'. It is a logistics & production line turn around which uses a chatbot to help Finns to get their product wishes in the shelves of their local Alepa. Block Wish helped Alepa to frog leap to be seen as the most customer centric store chain in Finland.

Brand name: Alepa
Advertiser / client: HOK-Elanto
Product / service: Block Wish
Campaign name: Block Wish
Agency network: INDEPENDENT AGENCY
Agency: SOK Media, Helsinki
Additional company: Accenture, Carat Finland, Wörks, Avidly, Netprofile, TBWA\Helsinki
Web address: http://foryoureyeson.ly/2019/goldendrum/alepa/blockwish/
Creative director: Lauri Toivonen
Designer: Teemu Äijälä
Client account director: Tuomas Ahola, Merja Mustonen
Media director: Juha Halmesvaara, Kirsi Riipinen, Kaisa Rissanen
Strategic planner / strategist: Janne Lehtinen, Krista Pihlhjerta
Illustrator: Misha Lagerstedt
Agency producer: Jaakko Veijola, Minna Kommeri, Paul Nyman, Tuukka Sinisalo
Digital production: Jussi Lehtiniemi, Pinja Kuosmanen, Tomas Linberg, Arttu Laaksonen, Samu Teittinen
Additional company: Annikki Rosander, Antti Rantalahti, Markus Sillanpää, Sallamaari Muhonen, Juha Frey, Jyrki Poutiainen, Erno Reinikainen, Joni Furstenborg, Tuomas Perälä