Wine Stories - How A Local Winery Became A Film Production Company

Campaign idea

The Israeli regulation limits the advertising of alcohol in TV commercials. However, in 2018 TV is still the most effective media for wine brands. So in order to promote Teperberg Winery on TV, we had to rethink wine marketing: We noticed that while the regulation applies to TV advertisements, it doesn't apply to… movie trailers! So we created Wine Stories: A full-length film that premiered in cinemas nationwide, complete with a series of TV movie trailers that served as 'commercials-in-disguise'. That's how Teperberg Family Winery was the only wine brand that was able to freely tell its story on TV.

Brand name: TEPERBERG
Advertiser / client: TEPERBERG
Product / service: Film and Movie Trailers
Campaign name: Wine Stories
Agency network: MCCANN WORLDGROUP
Agency: McCANN TEL AVIV
Additional company: McCANN
Production company: Green Productions
Executive creative director: Eldad Weinberger and Nadav Pressman
Creative director: Idan Kravitz
Art director: Dana Manor
Copywriter: Guy Magal
Designer: Geva Gershon
Account director (agency): Yael Abukasis
Client account director: Roy Harel
Media director: Amir Weiss
Managing director: Stav Davidoff and Lior Manor
Strategic planner / strategist: Asa Shapiro
Senior planner: Yael Shpigel
Director: Tal Zagreba, Dana Lerer, Uri Margalit and Tal Menkes
Screenwriter: Tal Zagreba, Dana Lerer, Uri Margalit and Tal Menkes
Agency producer: Emanuel Raz
Post production: Green Productions
Digital production: Eddie Goldenberg and Liora Bejerano Porath