There is no Rak’n’Roll without money

Campaign idea

To make collecting money easy and smooth we created a beer and named it after Rak’n’Roll registered charity number. Together with local brewery we brewed a beer and turned it into a self-sufficient donation engine. Every bottle of 15 000 beer donates 50 Euro cents to Rak’n’Roll foundation, and the remaining income is spent on brewing the next batch of beer. With the tax year being not finished, we already gathered 50% more tax charity, then last year.

Brand name: Rak'n'Roll foundation
Advertiser / client: Rak'n'Roll foundation
Product / service: Charity
Campaign name: There is no Rak’n’Roll without money
Agency network: GREY
Agency: Grey Poland
Additional company: Grey
Production company: SHOOTME Visual Artists
Executive creative director: Kuba Korolczuk.
Creative director: Rafał Ryś.
Art director: Antoni Kamiński.
Copywriter: Adam Sierociński.
Account director (agency): Katarzyna Szewczuk.
Client account director: Katarzyna Szewczyk.
Strategic planner / strategist: Mateusz Cukierski.
Pr director: Adrianna Fajerska; Natalia Jaworowska.
Photographer: Karol Grygoruk
Film production: Pola Langowska; Maja Ajnenkiel
Music: Michał Krajewski (CORD); Jakub Jerszyński (Sounds Good); Caribou.
Post production: LocoMotive
Post production producer: Jacek Bulik, Martyna Słomińska, Łukasz Omasta
Additional company: Rak'n'Roll: Olga Myślinska Rak'n'Roll: Łukasz Kościuczuk Rak'n'Roll: Jacek Maciejewski