Laško Bet

Campaign idea

After an extremely successful campaign (the Duel) the legendary Slovenian football players Sebastjan Cimerotić and Marcos Tavares bet on a bottle of Slovenian most popular beer. In a series of TV and web commercials they've shown their impecible football skills. They've scored goals from impossible positions, beat handball team Celje and played basketball with a football as well. In the meantime the fans placed bets on their favourite player. The bet ended incredibly intense: Cime and Marcos competed in a live TV confrontetion!

Brand name: Laško
Advertiser / client: Pivovarna Laško Union d.o.o.
Product / service: Beer
Campaign name: Laško Bet
Agency network: TBWA WORLDWIDE
Agency: Luna \TBWA
Additional company: /
Production company: Kinomotel
Executive creative director: Janez Rakušček
Art director: Ljubo Bratina
Copywriter: Neja Činkole
Designer: Matjaž Stare, Ivan Todorović, Jasmina Ploštajner
Account director (agency): Nina Zadnikar, Tea Dežman
Client account director: Rumen Kolev, Urban Kramberger
Pr director: Helena Čož, Lina Antolič
Photographer: Luka Kaše
Director: Gregor Vesel
Digital strategist: Jan Omahen