Be a Follower

Campaign idea

We launched the SS19 collection by encouraging everyone to BE A FOLLOWER. Through this campaign, Diesel took the attention away from social media’s influential elite, and gave it to the 99%. It’s a celebration of those who don’t try too hard. It’s a reminder that real successful living is an effortless art. Of course, this makes SS19 the perfect opportunity for Diesel to get back to its denim roots, because what’s more effortlessly cool than jeans?

Brand name: Diesel
Advertiser / client: Diesel
Product / service: Diesel
Campaign name: Be a Follower
Agency network:
Agency: Publicis Italy, Milan
Production company: Good People
Creative director: Mihnea Gheorghiu, Thiago Cruz, Sandra Bold, Marco Viganò
Art director: Eddy Guimaraes, Cecilia Moro, Alice Teruzzi, Alex Eftimie
Copywriter: Vinicius Dalvi, James Andrews, Francesca Ferracini, Anton Kuerschner
Designer: Luca Villa
Account director (agency): Eleni Charakleia, Ilaria Castiglioni, Filippo D'Andrea
Strategic planner / strategist: Monica Radulescu
Film production: Lionel Soria, Sabine Farah, Khaled Zaki, Chantal El Haber, Karim Osman, Ahmed Tahoun
Director: Ali Ali
Director of photography: Pierre Mouarkech
Music: Michael Bertoldini, Seppl Kretz, Michiel Marsman, Ilana Goldstoff, Stefano Binotto
Agency producer: Francesca Zazzera, Tania Dal Pra
Post production: MPC London
Additional company: CCO Publicis WW & CCO Publicis Groupe Italy - Bruno Bertelli CCO Publicis Italy - Cristiana Boccassini Head of Art - Costanza Rossi Head of Social Client Services & Strategy - Stefano Perazzo Social Media Manager - Doina Tatu Editor - Fabrizio Squeo / Neda Ahmed / Tommaso Bianchi Art Buyer - Caterina Collesano Colour - Richard Fearon / Leianna Campbell Online - Adolfo Navire / Alessandro Congiu