HOLOKID

Campaign idea

In order to help a young artist with stage fright see his dream come true, Vodafone put their 5G network’s power to a test in the first ever holographic LIVE transmission. While Luca was playing in a safe environment, in the studio, his hologram was performing in real time in front of thousands, in his first ever concert. After the experiment, the kid got thousands of messages of encouragement and built up the courage to set foot on a real stage, proving that technology can help us change our lives for the better.

Brand name: VODAFONE
Advertiser / client: VODAFONE ROMANIA
Product / service: TELECOMMUNICATIONS
Campaign name: HOLOKID
Agency network: MCCANN WORLDGROUP
Agency: MCCANN WORLDGROUP ROMANIA
Additional company: MCCANN BUCHAREST, WAVEMAKER ROMANIA, MUSION 3D,
Production company: MULTIMEDIA EST
Executive creative director: CATALIN DOBRE
Creative director: RUXANDRA PAPUC
Art director: DANIEL STRUGARIU, ADRIAN RUSU
Copywriter: ADINA CIRSTEA, ALECSANDRA POPA
Account director (agency): DOINA IONESCU, ANDREEA SPILCA
Client account director: LAURA BARBU, ROMINA TAZLAOANU, NICOLETA MAICAN, RAZVAN MEDREA, SILVIU POPESCU
Strategic planner / strategist: BIANCA TRONCEA
Photographer: CARIOCA STUDIOS
Director: RADU MUNTEANU
Director of photography: TUDOR LUCACIU
Music: VITA DE VIE
Agency producer: TIBERIU MUNTEANU, ALEXANDRU PLATON, ALEX IONESCU