Starobrno Friendly Fire

Campaign idea

Freestyle battles are the basis of the hip-hop culture. The participants in them hit verbal punches to the self-confidence of their opponent, and the audience judges who has hit harder. Starobrno is a beer brand that provokes by finding new readings of the well-known. That’s why, Starobrno made a provocation in a world where the hate speech surrounds us. Starobrno stepped on the territory of the cultural phenomenon of the freestyle battle, and presented a new approach in collaboration with the hip-hop artists Zhluch and Grigovor: A Friendly Fire regime in which the winner gets the audience voices thanks to the strong compliments he gives to his opponent.

Brand name: Starobrno
Advertiser / client: Zagorka
Product / service: Beer
Campaign name: #different. Czech.
Agency network: INDEPENDENT AGENCY
Agency: All Channels Communication Sofia
Additional company: All Channels Communication
Executive creative director: Marin Kostov
Creative director: Petar Kesserdzhiev
Art director: Martin Gruev
Copywriter: Dimitar Grancharov
Account director (agency): Kiril Filipov
Managing director: Emiliya Stefanova
Pr director: Ivan Yanakiev
Music: Matew Stoyanov, Iliya Grigorov
Digital creative: Iliya Yakov
Event production: Teodora Trifonova