The drunk bicycle

Campaign idea

As the number of road accidents involving cyclists has been increasing in Romania from year to year, Pegas offered a fun lesson on responsibility in the saddle. The Drunk Bicycle shows sober riders what it feels like to ride drunk, via a reversed steering system. Even though it looks manageable if you just focus a bit, testing it proves otherwise - the same fallacy that makes people get on their bikes after a few drinks. The Drunk Bicycle went on a national tour to educate cyclists in 7 cities in Romania, with a clear message: 100% control, 0% alcohol.

Brand name: Pegas
Advertiser / client: Pegas
Product / service: Social Campaign
Campaign name: The drunk bicycle
Agency network: INDEPENDENT AGENCY
Agency: Mercury360 Bucharest
Additional company: Outbox
Executive creative director: Liviu Turcanu
Art director: Mircea Vlase
Copywriter: Oana Sandru
Designer: Irina Ganda
Account director (agency): Mihaela Bourceanu
Client account director: Loredana Hatingher
Film production: Cristina Iordan
Digital strategist: Sonia Ardelean
Additional company: Ciprian Frunzeanu - Design Manager Pegas Camelia Grad - Group Creative Director