Made for BIG families

Campaign idea

In 2018 an untraditional advertising outdoor object was created for Zewa brand, attracting the attention of the passers-by and strengthening the brand value. The outdoor object was installed next to the route leading to the popular Latvian music festival Positivus, attended by more than 30 000 visitors. As a result the advertising object was frequently interacted with and generated many impressions.

Brand name: Zewa Deluxe
Advertiser / client: Essity
Product / service: Toilet paper
Campaign name: Made for BIG families
Agency network:
Agency: Publicis Riga
Additional company: SIA 'RARE Darbnīca'
Production company: SIA 'RARE Darbnīca'
Executive creative director: Andrey Tyukavkin
Art director: Juris Mežeckis
Copywriter: Kristaps Bricis
Designer: Mārcis Gurtiņš
Account director (agency): Inga Beitiņa
Client account director: Anna-Marija Polaka
Managing director: Janis Pencis
Film production: Omer Gulec
Screenwriter: Arnis Jurjans
Post production: SIA 'RARE Darbnīca'
Digital creative: Raitis Radins