Secret Santa
Campaign idea
Holiday Eve is meant to be fun, but at the end of the year people are tired and loaded with work. Secret Santa game is some kind of Russian Roulette, because you know nothing about your colleagues, so they just ignore all that corporate joy. Ozon.ru online retailer solved that problem, creating easy tool for the game. It allowed people to choose perfect gifts in a smart and simple way. Interactive mechanics determined the type of your colleague’s personality with simple test and generated a selection of suitable gifts from a huge Ozon.ru assortment.
Brand name: Ozon.ru
Advertiser / client: Ozon.ru
Product / service: Online retail
Campaign name: Secret Santa for Ozon.ru
Agency network: INDEPENDENT AGENCY
Agency: Ailove
Additional company: Rodnya Creative PR Studio
Web address: http://secretsanta.promo
Creative director: Serafima Gurova (idea)
Art director: Alexander Bashutskiy
Copywriter: Dariya Rodokanaki
Designer: Vsevolod Braginov
Account director (agency): Tatyana Sigacheva (Ozon.ru), Vera Sivacheva (Rodnya Creative PR Studio), Gaya Zhabina-Stepanyan (Ailove)
Managing director: Yulia Kholodova (CEO, Ailove), Larisa Lavrova (Marketing Communications Director, Ozon.ru), Serafima Gurova (CEO, Rodnya Creative PR Studio)
Pr director: Ekaterina Voskoboynikova (Rodnya Creative PR Studio)
Illustrator: Maxim Tkachenko
Digital production: Alexey Nikitin (Technical Director), Sergey Stankevich (Front End), Vasiliy Polyakov, Iliya Mishin (Back End)
Additional company: Yuliya Kovel’ (Brand Manager, Ozon.ru), Sergey Buevich (Art Director, Ailove), Shamil Akhmetzyanov (Account Manager, Rodnya Creative PR Studio)
