Poems for Kids about IT Professions by NNG

Campaign idea

As technology evolves at the speed of light, the world of work is changing. Digital age offers greatly exciting career opportunities. We at NNG believe in the importance of early engagement. We believe it should be part of the kids narrative, so the exciting world of IT is brought closer to them, and the option to become a software developer is right next to become a ballet dancer or a doctor. So we teamed up with popular children’s poet Daniel Varró to introduce 12 professions in the language of children, aimed at kids aged 6-10.

Brand name: NNG
Advertiser / client: NNG
Product / service: Software
Campaign name: When I grow up, I'll be a software tester
Agency network: INDEPENDENT AGENCY
Agency: Café PR
Additional company: NNG
Web address: https://www.nng.com/hanagyleszek
Art director: Mátyás Sólyom, Patrik Putz
Copywriter: Dániel Varró
Illustrator: András (b) Baranyai
Additional company: Editor - Andrea Schenk Digital Campaign Manager - Kristóf Kálmán PR - Gábor Fadgyas, Péter Szűcs Technical insights: Tamás Kerecsen, Zoltán Nagy, Zoltán Tompos, Ádám Trenyik, Orsolya Vásárhelyi