Akbank Sanat - The Jazz State of The City

Campaign idea

To promote our festival’s 27th anniversary we focused on converting the city into jazz music on digital platforms and did a lot of researches about location-based audio experiences.We developed a completely new algorithm that generates musical notes from Turkish words based on their pronunciation in real time with The HKU Utrechts Conservatorium. Through Onedio the algorithm connected to Google Maps through a mobile site which takes the user’s location data and collects surrounding place names like streets.Our intelligent platform read the text on the map and developed a multitude of musical notes.Once the notes were generated, a sound production system analyzed all the music and composed a whole jazz song.

Brand name: Akbank Sanat
Advertiser / client: Akbank Sanat
Product / service: Cultural Event
Campaign name: The Jazz State of The City
Agency network: MEDIACOM
Agency: Mediacom Turkey - Istanbul
Additional company: Onedio
Media director: Levent Kasapoğlu
Strategic planner / strategist: Merve Çelik
Additional company: Brand Manager: Sami Kısaoğlu Digital Communication Manager: Evrim Soner Corporate Communication Manager: Berrak Akpınar