Beyond the Capitals

Campaign idea

If you are looking for Russia beyond Moscow & St. Petersburg you won’t find much in the media. To fill this gap, inspire a new spirit of national pride & earn local love Google Russia created “Beyond the Capitals”. We set out to identify, map and celebrate Russia’s most fascinating unknown doers and thinkers. Then invited the Russian people to discover them on Google Maps via Google Search.

Brand name: Google
Advertiser / client: Google Russia
Product / service: Google search & maps
Campaign name: Beyond the Capitals
Agency network: INDEPENDENT AGENCY
Agency: SLAVA, MOSCOW
Additional company: Ketchum Maslov
Web address: https://beyondcapitals.withgoogle.com/
Executive creative director: Denis Lapshinov, Victor Sokolov
Art director: Anna Kirisyuk
Copywriter: Anton Senatorov
Designer: Alex Pushkarev
Account director (agency): Dasha Shnipko
Client account director: Katya Konovalova
Film production: Hype production
Director: Oleg Trofim
Director of photography: Andrey Krauzov
Digital production: Resn