Orkid - Uncover the Shame

Campaign idea

In Turkey, sanitary pads are covered in newspapers upon purchasing becouse of period stigma. We created a new Orkid line to Show that pads, covered with paper due to period shaming, aren’t what’s shameful in our society. We picked out news of violence against women, gender inequality and discrimination in Turkey. And designed our layout with these news.

Brand name: Orkid
Advertiser / client: P&G / Orkid
Product / service: Personal care
Campaign name: Uncover the Shame
Agency network: GREY
Agency: 4129Grey Istanbul
Production company: Videojenik
Executive creative director: Alemşah Öztürk
Creative director: Ahmet Terzioğlu, Seren Köroğlu
Art director: Nevzat Emir Anarat, İpek Şurdum, İpek Şaylı, Buse Tatar
Copywriter: Bilal Öztaş
Account director (agency): Levent Tüker, Esra Soruşbay
Strategic planner / strategist: Merve Tohum
Agency producer: Gülşah Batıbeki, Kasım Bektaş, Can Aran
Additional company: Print Production: Yusuf Turhan