Drama out of nothing

Campaign idea

Problem: Over 79% of Romanians suffer from stress. But the trouble with stress is that you don’t realize you have it. So how can pharma leader Sanofi launch its anti-stress supplement? Insight: A clear sign of stress is getting angry over the smallest problems. Idea: If you make a drama out of nothing, you have a stress problem. We brought this message to life in a 360 tailored-content campaign, in which a real-life opera singer turned small issues into huge dramas, with original lyrics and compositions, targeted to precise contexts. Relate to them? Then maybe you need our anti-stress supplement.

Brand name: MagneVie Stress Resist
Advertiser / client: Sanofi Romania
Product / service: Anti stress supplements
Campaign name: Drama out of nothing
Agency network:
Agency: Publicis Romania
Production company: Publicis Events
Web address: https://www.dramadinorice.ro
Executive creative director: Romulus Petcan, Gabriel Gherca
Creative director: Jorg Riommi
Art director: Florin Pădurean
Copywriter: Laur Răboj
Account director (agency): Lucian Gavril
Pr director: Angi Bolocan, Ioana Moașa (MSL The Practice)
Film production: Saga Film
Agency producer: Camelia Efrimov
Post production: Animotion
Digital creative: Sherin Arabo
Event production: Bogdan Voina, Delia Danu
Additional company: Andreea Racoceanu – Senior Account Executive Cristian Buha – Account Manager Cătălin Albu – Client Service Director