Vip Kinoteka

Campaign idea

The idea behind Vip Kinoteka is offering the Serbian audience, especially the younger generations, an opportunity to enjoy digitally restored local movie classics. The project was developed to tackle the usual traditional values/contemporary development dichotomy: to connect the company with preserving the cultural heritage and national treasure, still keeping it in the key industry area - digitalization. It was designed to draw its attraction from the “cult” status of the old movies, its benevolence from the social responsibility of preventing their deterioration, and its popularity from a deep understanding of the unique local humour and moments in time they represent.

Brand name: Vip mobile
Advertiser / client: Vip mobile d.o.o.
Product / service: Telecommunication
Campaign name: Vip Kinoteka
Agency network: INDEPENDENT AGENCY
Agency: Executive Group, Belgrade
Additional company: Jugoslovenska Kinoteka, Right PR Agency
Copywriter: Katarina Belić
Account director (agency): Sanja Stefanović
Client account director: Marko Radosavljević
Managing director: Vesna Ćeranić
Event production: Ana Rodić
Additional company: Katarina Živanović (Executive Group) Bojana Mekić (Executive Group) Sanja Topalović (Vip mobile) Jelena Čađenović (Vip mobile) Jovana Milićević (Vip mobile) Anka Grbić (Vip mobile) Jugoslav Pantelić (Jugoslovenska kinoteka) Iva Piper (Right)