THE FESTIVAL BOTTLE

Campaign idea

Coca-Cola wants to constantly connect with their key audience - teens. What other way to do it than on their own ground: music festivals. We took one of the most iconic and collectable festival items – the access wristband – and integrated it on our packaging. We had dozen of designs on millions of bottles. Detach the wristband from the Coca-Cola Festival Bottle label. Scan it with your phone to see if it’s a winner. Wear it to enter the biggest festivals in Romania.

Brand name: Coca-Cola
Advertiser / client: THE COCA COLA COMPANY
Product / service: Non-alcoholic beverages
Campaign name: THE FESTIVAL BOTTLE
Agency network: MCCANN WORLDGROUP
Agency: MCCANN BUCHAREST
Additional company: MRM//MCCANN BUCHAREST, MCCANN PR, UM ROMANIA
Production company: Family Film
Web address: https://cokefest.ro/
Executive creative director: Catalin Dobre
Creative director: Jonay Sosa, Simona Suman
Art director: Lia Bira, Maria Carrillo
Copywriter: Jonay Sosa, Simona Suman
Designer: Vlad Hodor
Account director (agency): Amalia Jakab, Madalina Patachia, Andreea Sofrone, Rocsana Marin
Client account director: Corina Rijnita, Iuliana Nedelcu, Miruna Smeureanu
Media director: Dana Chitrusca, Oana Grigore, Sandina Crisiarcu, Victor Croitoru, Ramona Radu, Andreea Gavrilescu, Cristian Ene, Liliana Coman, Anca Popescu
Strategic planner / strategist: Dimitris Tsoutsos
Pr director: Lavinia Chican, Mihaela Dumitrascu, Maria Iordache, Simona Ionesti
Director: Meeto
Director of photography: Radu Voinea
Music: Hahaha Production
Agency producer: Tiberiu Munteanu, Alex Popa
Digital creative: Ioana Enache, Corina Ionita, Alina Robu