Jump Together. Fly Together.

Creative idea

What if the most powerful moment in Planica isn’t the longest jump – but the shared lift-off? “Jump together. Fly together.” is a bold invitation to experience the World Cup in ski jumping as a collective celebration of belonging. This campaign flips the spotlight – from records to representation. Planica becomes more than a competition venue. It becomes a launchpad for values: inclusion, accessibility, sustainability, and shared energy. A place where every jump is a collective leap into a world where everyone belongs. Our key visual, designed as a boarding pass, turns anyone into a passenger – regardless of where they come from. The flight is called TOGETHER, the destination is PLANICA, and the seat is RESERVED FOR ALL. By using the universal language of travel, the design speaks directly to a global, digital-first generation that values openness and purpose. The play between ANYWHERE and PLANICA (in Mastercard red and orange) not only mirrors Mastercard’s brand identity but also suggests a world connected by purpose. The open gate represents opportunity, and the ski jumper mid-jump becomes a symbol of momentum. The phrase “Jump together. Fly together.” echoes across cultures and abilities. It reminds us that no jump is truly individual. Every take-off in Planica is lifted by the crowd’s roar, the shared experience, and the belief that this is a place where everyone belongs. Mastercard powers that belief – not just as a sponsor, but as an enabler of meaningful moments. This campaign is an emotional boarding call for those who seek more than thrills – they seek connection.

Agency: THE OTHER d.o.o.
Authors: Petra Vidrih in Diana Gajić