Beyond the Mountains

Creative idea

Let's face it, Slovenian culture will always have great competition: the beautiful stunning mountains and nature. In our concept, these two things are one and the same. No tourist can get an image of a country until they have experienced it all. For example, why not to be impressed by Slovenia's Mona Lisa - Kofetarica. In this concept, it is not only a masterpiece, but also a character who invites the newcomers and tourists to explore, experience and witness Slovenia.

Agency: Leo Burnett Prague
Authors: Kryštof Volf & Gabriela Hýžová