Exhausted by Slovenia

Creative idea

The series of three posters dramatises the fact that Slovenia has so much to offer. And if you want to experience it all, it can be exhausting. The visuals show people who give the impression of not enjoying various cultural events to the extent that they actually fell asleep. But then the text reveals a twist: the real reason for their sleep is just tiredness, not boredom. And this is because they did so many activities throughout the day to experience Slovenia as much as possible. The series can be further extended to show people of different ages at many other events and locations across Slovenia, which is a practical benefit.

Agency: Freelancers
Authors: Václav Kudělka, Iveta Valentová