The perfect date is unique to everyone

Entry code: YDC053GD23
Agency: DDB Budapest
Group: YDC

Creative idea

The perfect date is different for everyone, but they all have one thing in common: we want to be romantic in intimate, non-touristy places. To ensure that we can truly experience these intimate moments, instead of relying on Google and popular travel guides, we tap into local resources. With the help of social media, we can discover genuine insider information, events, and places that are free from the pressure of the mainstream crowd. From these personal recommendations, everyone can choose according to their preference within Slovenia as well, as there are plenty of underground experiences to be found if we leave the beaten paths. With a series of posters we encourage people to look deeper to find the real hidden treasures of this country, and have a memorable date with a masterpiece of their liking.

Agency: DDB Budapest
Authors: Kata Válenti, Lelle Buzás


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