Uncover The Hidden Love
Creative idea
Slovenia in general has way more to offer than only Triglav mountains, Lake Bled etc. To truly fall in love with Slovenia you must to experience and see it first-hand. That is the main focus of this campaign. Love is all about emotions, connections and feelings. To connect with the brand claim, we highlighted “love” word in our headlines. Everyone may have a slightly different experience when it comes to traveling and getting to know other countries and their cultural gems and habits. That is why we wanted to let the viewer uncover not only one, but many more possibilities what to see and to fall in love with in Slovenia. Our tone of voice is mysterious yet warm, inviting the audience to embark on a journey of discovery. The language is simple but impactful, designed to evoke curiosity and passion. The style of the poster merges modern, clean aesthetics with symbolic storytelling. The core message appeals to both emotions and curiosity, implying that Slovenia has a deeper, more intimate beauty to offer—one that goes beyond surface-level attractions. We chose three out of many highlights Slovenia has to offer. One that communicates nature and architecture. Second that communicates the variety of places to visit if you are a fan of art and history. And the last but not least, hidden gems and less-known treasures to explore something magical and ancient.
Agency: Leo Burnett Prague
Authors: Kryštof Volf & Martin Božík
