The Ultimate Jumper.
Creative idea
Some things you don’t buy with money, you wear them or even become them with pride. Planica is one of those rare things. It is not just a place or an event, it is a moment in time, a tradition nurtured for generations and a feeling that wraps around you like your favourite jumper, warm, familiar and proudly shared. Planica is a stage for athletes, a gathering place for fans and a symbol of unity that stretches far beyond the valley. In this story, the jumper is not only a ski athlete flying through the air. Nor is it only a piece of clothing. The jumper is a metaphor, a symbol of what Planica represents, a unifying moment you wear on your skin and carry in your spirit. One size fits all, one colour ties us together, one community beats as one heartbeat. Planica has been stitched with history since 1934, woven with victories, records and unforgettable memories. Yet it does not stand still. It keeps jumping into the future with sustainable travel, shared buses, reduced emissions and a clear understanding that it is not only about altitude but about impact. That is what our eco-friendly jumper stands for. “Shipping Worldwide” is not a slogan. It does not just sell the idea of a product, it delivers belonging. Across borders, across generations and across abilities. The digital-first generation can join with a click, from anywhere in the world. Being part of something bigger should not require privilege, only passion. And what you receive is priceless. The visual nods to timelessness while speaking the language of today. It is sustainable, inclusive, digital and globally connected. The ultimate jumper is not exclusive, it is universal. It is not just worn, it is lived. Because in Planica, the crowd is not just watching the jump. They are the jump. Every cheer pushes the athlete higher, every clap carries them farther. The jumper is all of us, lifting off together. This is the ultimate moment, one we all deserve to feel.
Agency: THE OTHER d.o.o.
Authors: Lara Weingerl in Taja Weingerl
