Welcome to Planica

Creative idea

This poster was inspired by a simple, powerful truth: everyone dreams. And in Planica, everyone is welcome to make those dreams fly. Ski jumping is one of the most daring sports in the world – yet its spirit is rooted in unity, excitement, and shared emotion. Planica is not just about records and heights. It’s about the people – from all walks of life – who gather each year to be part of something unforgettable. The poster uses simple, joyful illustrations – reminiscent of children’s drawings – to capture the spirit of inclusivity. It draws from the charm of crayon-like textures and cut-out shapes, evoking the feeling that this world belongs to everyone, regardless of age, ability, or background. The slopes are alive with action and warmth: a snowman with a heart, ski jumpers flying high, and the surrounding forest forming a colorful landscape of belonging. The headline “Welcome to Planica” is handwritten to emphasize authenticity and openness. The slogan “For anyone who dares to dream.” ties directly into Mastercard’s values of inclusion and empowerment. Daring is not only for athletes – it's for anyone brave enough to belong. Planica becomes a symbol of a world where connection matters – not just digital, but human. It reflects a shared energy between people and place, rooted in respect for the planet and powered by the passion of the crowd. This poster encourages the next generation of socially conscious individuals to see Planica not just as a sporting event, but as a symbol of possibility – a moment where people, nature, and technology connect in a priceless shared experience. Planica becomes a metaphor for a better world: one that welcomes you just as you are, and invites you to fly.

Agency: THE OTHER d.o.o.
Authors: Ivana Radić in Neja Semolič